Hey design pros!

NEED A THERAPIST

FOR YOUR INTERIOR DESIGN BUSINESS?

A woman with shoulder-length brown hair, wearing glasses, a white sweater, a white blazer, white pants, and a tan belt, stands smiling in front of a mirror in a minimalistic white room.

MEET

Tracee


FOUNDER, THE DESIGNER LAUNCH +

CEO & PRINCIPAL DESIGNER, TRADE MARK INTERIORS

I’m Tracee Murphy, otherwise known as the Design Biz Therapist. I teach designers and companies in the home furnishing industry how to leverage psychology for a competitive edge through keynote speaking, CEU-accredited courses, and transformative industry training. With degrees in psychology and interior design, plus 25 years of running a successful design firm, I bring a proven understanding of both behavior and strategy.

• LEADING VOICE IN DESIGN & PSYCHOLOGY • DYNAMIC SPEAKER & WORKSHOP FACILITATOR • TRUSTED BY TOP DESIGN BRANDS • RESPECTED MEDIA CONTRIBUTOR •

25 YEARS LEADING A THRIVING DESIGN FIRM • ELEVATING THE INDUSTRY

• LEADING VOICE IN DESIGN & PSYCHOLOGY • DYNAMIC SPEAKER & WORKSHOP FACILITATOR • TRUSTED BY TOP DESIGN BRANDS • RESPECTED MEDIA CONTRIBUTOR • 25 YEARS LEADING A THRIVING DESIGN FIRM • ELEVATING THE INDUSTRY

SELECT FEATURED APPEARANCES:

So, what is it?

UPCOMING EVENTS + SPEAKING ENGAGEMENTS

Catch Tracee at her next event!

Learn more

A Student’s Perspective…

“She is very personable, knowledgeable, and easy to connect with. One bit of advice I always carry with me is to never undervalue myself, and to remember that I run a luxury business with top-notch service. I should always give my clients my best and shouldn’t give it away for free.”

~ Margaret Rohr I Falton Reed Interiors

Elegant home office with green walls, a modern chandelier, wooden desk with laptop, floral chair, and large window with sheer curtains.
Two large blue quotation marks on a gray background.

EXPLORE THE TOPICS SHAPING

THE FUTURE OF DESIGN


A woman standing at a conference room table giving a presentation to four women sitting around the table. The presentation slide on the screen reads 'Psychology of Color' and discusses color and human behavior.
  • The home as an emotional ecosystem

  • The psychology of luxury + client expectations

  • Emotional intelligence for stronger teams and client relationships

  • Selling luxury without “selling”

  • Biophilic, wellness, and mindful design principles

  • Conflict management in high-stakes design

  • Using psychology to prevent burnout

  • The future of design: where psychology meets AI

WHO I SERVE

Event Organizers & Industry Partners

Bring engaging, high-impact programming to your association, showroom, or brand team.

Journalists & Media

Access expert commentary on design psychology, buyer behavior, and interior industry trends.

Interior Designers

Elevate your confidence, connections, and creativity through psychology-driven education. 

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