One of the biggest challenges interior designers face—regardless of experience level—is how to price their services. Whether you’re just starting out or running a thriving design business, it’s easy to fall into pricing pitfalls that leave you overworked and underpaid. Here are some practical ways to ensure you’re truly charging what you’re worth.
1. Know Your Numbers
Why it matters:
A clear grasp of your overhead costs (think software subscriptions, sample orders, travel expenses) is essential. Your fees should cover your business expenses plus include room for profit. Underestimate these basics, and you’ll find yourself inching closer to burnout—trying to take on more projects just to stay afloat.
How to do it:
Start by listing every recurring cost associated with your business. Combine that total with what you’d like to pay yourself, and you have a baseline. This process provides clarity on the minimum you need to charge.
2. Factor in Your Expertise
Why it matters:
Your rate isn’t just about the hours you work—it’s about the experience, creativity, and unique perspective you bring to every project. Undervaluing that expertise can mean missing out on the respect and financial sustainability you deserve.
How to do it:
Ask yourself: What distinctive skills do I offer? Then consider how these add value for clients. If you specialize in luxury design, color psychology, or sustainable materials, these are premium offerings that justify a higher rate.
3. Stay Transparent and Confident
Why it matters:
When you discuss pricing with clients, confidence and clarity go a long way. Being transparent about how your fees are structured helps eliminate sticker shock and builds trust.
How to do it:
Practice your pricing pitch. If you can clearly explain why your work is worth the investment, you’ll find that clients are more willing to accept—and even appreciate—your rates.
4. Take the Next Step with “Money Matters”
If you’re ready to refine your pricing model and unlock lasting financial success, our Money Matters course is here to help. From deep dives into profitability to practical worksheets that guide you through setting rates, you’ll gain the tools needed to avoid undercharging and maintain a sustainable design business.
Ready to Get Paid What You’re Really Worth?
Don’t let outdated or guesswork pricing hold you back. Join us at The Designer Launch and make sure you’re valuing your time, expertise, and creative spark in every project you take on. After all, you deserve to thrive—not just survive—in your design career.